Amazon Prime Air — An Analytics Metaphor

I'm assuming most of us saw Jeff Bezos' announcement on Sunday about Amazon Prime Air -- an ambitious plan for Amazon to deliver packages in 30 minutes via quad copter.  Sure, it may have been a PR stunt and it certainly got some good natured ribbing from the internet, but it's definitely one of those things that makes you think about business models.  Think about going from next-day delivery to same-day delivery to 30-minute all we need are the damn Heisenberg compensators and we're all set! [caption id="" align="alignnone" width="564"] Amazon Prime Air Quadcopter[/caption] From an analytics standpoint, it made me think about a concept that I repeat often -- get the data in the hands of someone who can do something about it.  In Amazon's case, the goal of…
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